User Experience: Six Major Benefits of Great UX Design

User Engagement

The best way to grow customer loyalty is to directly engage with people using your product. Your UX should be so amazing that your customers become advocates for your brand, telling the world just how awesome you are. Not only your website design, but your app design also matters equally if not more. As the world immerses more and more deeply in mobile apps and services, serving them in their “Mobile Moment” is absolutely crucial -Whenever your customer has a need, they should be able to pull up their mobile phone in that moment, instantly, and consume your service effortlessly.

Social engagement and referrals are critical, so make sure you plan this functionality into your UX. If you give your customers a quality digital product, a great user experience, and the tools for them to share their thoughts with the world, you will stay way ahead of the competition.

Conversion & Sales

Creating a successful UX is a complex task with seemingly endless options that need to be researched and tested with different personas, color combinations, page design, layouts and more. It can seem overwhelming, so where do you begin? Fortunately, there are some best practices that provide an excellent starting point:

Page Loading Speed:

Fact: Slow loading times can mean the death of your site, with potential customers unwilling to ever return. An ideal page load speed should be less than 2-3 seconds, but Google aims for under a half-second. Ideally, a mobile web page should load under 3 seconds.

Images:

The web is becoming an increasingly visual experience, with imagery playing a more important role than ever before. Optimizing images is one of the quickest ways to improve speed, but there are other techniques as well:

Lazy Loading:

This is a process of loading images only when needed, helping to reduce loading times (Pinterest is the best example of this technique). There are variety of plugins available to implement this approach.

Blur-Up:

This technique involves displaying blurred versions of images for quick page loading, then replacing the images with the full version once ready.

Progressive JPGs:

Unlike standard JPGs which load from top to bottom, these load in at a low resolution and increase in quality until fully loaded.

Clear Calls To Action:

The call-to-action (or CTA) is your money-maker. Its importance cannot be overlooked. Your customers need to know what you want them to do, how they are supposed to do it, and most importantly: what’s the benefit to them.

Winning The Competition

As the famous marketer Kate Zabriskie said, “Although your customers won’t love you if you give bad service, your competitors will.” So if you don’t want your competition to steal your business, make sure your customers prefer your website or application by providing them with the best possible user experience.

Keep an eye on your competitors. What are they doing right? What are they doing wrong? How can your UX make you stand out and provide something unique and memorable? Even if you think your UX is amazing, don’t be lazy or complacent. Always strive to improve and continually raise your standards.

Conclusion

In today’s digital world, the brands with the best user experience win. Even if your digital product is the most advanced, revolutionary, and potentially world-changing thing ever created, a bad UX can absolutely destroy it before it ever has a chance.

Keep an eye on the ever-changing trends and technology. Really get to know what your customers want and need. Figure out a way to stand out and be different, and offer something no one else has. Make your user experience the best it can possibly be, and you will surely come out on top. If you need any help in making your UX amazing, you know how you can get in touch with us. We’ve won awards for excellence in design – We’ll make sure your UX is seamless!