CoStrategix and Mostly Human to SpeakAbout a Data Ecosystem for Marketing Optimization
- 5 minutes read
Jeremy Henry and Ryan Derrow will present “Building a Performance Data Ecosystem for Marketing Optimization” at the UC Analytics Summit on May 6, 2025.
CoStrategix, a leading strategic data and digital transformation company, and Mostly Human, an innovative media transformation agency, are excited to announce they were selected as speakers at the UC Analytics Summit 2025. Jeremy Henry, VP of Engineering at CoStrategix, and Ryan Derrow, CEO of Mostly Human, will present Building a Performance Data Ecosystem for Marketing Optimization.
Data integration is a game-changer in marketing, enabling precise targeting, improved decision-making, and optimized campaign performance. Yet, many marketing companies and agencies struggle with fragmented data silos that hinder their ability to extract meaningful insights.
“There’s a 100-year-old adage that says, ‘Half my money is wasted on ad spend, I just don’t know what half.’ That remains as true today as it was back then for many advertisers,” Derrow said. “The key to solving that mystery is data enablement and analytics.”
Henry and Derrow’s presentation will demonstrate how businesses can establish a connected and high-performing data infrastructure to drive better marketing outcomes. They will present a real-world case study showcasing how structuring unstructured marketing data over time lays the foundation for automation, algorithmic planning, and AI-driven analytics. By centralizing and integrating data, businesses can move beyond traditional reporting to enable benchmarking, advanced analysis, and AI-powered insights that drive superior marketing performance.
“We are excited to share how a well-designed data ecosystem can unlock new opportunities in marketing optimization,” said Jeremy Henry, VP of Engineering at CoStrategix. “By breaking down data silos, companies can gain the visibility and intelligence needed to refine their media strategies and maximize ROI.”
The UC Analytics Summit 2025 is a premier event bringing together industry leaders, analysts, and innovators to discuss the latest trends and advancements in analytics, AI, and data-driven decision-making.
The University of Cincinnati’s Center for Business Analytics is hosting the UC Analytics Summit 2025 on Tuesday, May 6, from 7:30 am to 4:30 pm at the Sharonville Convention Center. You can buy tickets to this event online or contact CoStrategix for a discounted rate.
About Mostly Human
Mostly Human is a media transformation agency staffed by digital media veterans with track records for driving growth and innovation. Focusing on everything from social media to programmatic buying, from digital media to advanced analytics, and from commerce to real-time marketing, Mostly Human helps leverage data and technology to enhance media and marketing strategies.
About CoStrategix
CoStrategix is a strategy-led digital and data transformation services firm that helps organizations unleash their business potential. We help organizations tap into AI’s transformative power, leverage data insights, build digital products for today’s world, and modernize their technology stack in order to unlock new revenue streams, competitive advantages, and greater efficiencies. Get in touch.
